Wednesday, March 28, 2012
Thursday, March 8, 2012
Music in the Online Age
Music in the Online Age
The Music Industry has shifted emphasis over the last few years - it is no longer focused on fighting piracy. The industry recognises that it has lost this particular battle and is not able to turn back the clock. Instead, record companies and artists and now focused on new ways of generating revenue. If the music itself cannot be sold as a commodity, generating huge revenues for big labels, how else can money be made?
Below is a list of 5 cases studies. Working in groups, go to the Media in the Online Age blog and click on one of the links. Produce a handout (no more than 2 sides, as it will be photocopied for the class), incorporating graphics and screengrabs that explains this particular new development.
You should explain what exactly the product is, how this allows the artist/label the opportunity to generate revenue, and how it represents a change from previous models, and the exact role that music plays. What relation do these products have to changes to Media in the Online Age? Feel free to supplement your work with more details from other sources. Are these products about listening to music anymore or something very different?
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