Welcome

Welcome to the blog for all things Media in the Online Age. Here you will find useful links to relavent articles and useful documents to help you prepare for the exam in June.

You may also want to visit last year's blog (follow the link on the right-hand-side of the page) as it's full to bursting with interesting stuff.

Wednesday, May 2, 2012

Nicholas Carr - The Shallows

Nicholas Carr is a writer who is critical of the way in which the internet is shaping our learning and development. He believes it leads to us being less capable of concentration and what he calls "deep focus". His book "The Shallows" expands on this thesis.

The book began life as an article Is Google Making Us Stupid
You can read extracts from the book online here and there's a review of the book here.
His ideas are well worth studying as they provide a critical voice on the explosion in connectivity and web-based technology that now surrounds us. If you've ever struggled to finish an essay without compulsively checking Facebook you may well agree with him!

The Economics of Attention








Thursday, April 19, 2012

Eli Pariser

Click on the link below to see the full Eli Pariser talk we studied in class.

Eli Pariser - The Filter Bubble

Thursday, March 8, 2012

Music in the Online Age

Music in the Online Age

The Music Industry has shifted emphasis over the last few years -  it is no longer focused on fighting piracy. The industry recognises that it has lost this particular battle and is not able to turn back the clock. Instead, record companies and artists and   now focused on new ways of generating revenue. If the music itself cannot be sold as a commodity, generating huge revenues for big labels, how else can money be made?

Below is a list of 5 cases studies. Working in groups, go to the Media in the Online Age blog and click on one of the links. Produce a handout (no more than 2 sides, as it will be photocopied for the class), incorporating graphics and screengrabs that explains this particular new development.


You should explain what exactly the product is, how this allows the artist/label the opportunity to generate  revenue, and how it represents a change from previous models, and the exact role that music plays. What relation do these products have to changes to Media in the Online Age? Feel free to supplement your work with more details from other sources. Are these products about listening to music anymore or something very different?